Doing it for the ladies – Fendi celebrates the
Roman art of not giving a damn!

For Fendi's Artistic Director of Couture and
Womenswear, Kim Jones, the key to real luxury
is simple: disregard the opinions of others. On
one of his many walks around the city of Rome,
Jones noticed the sophisticated ease and
insouciance of the people that passed him and
decided to subscribe Fendi’s Spring/Summer
2024 collection to this very notion.

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Fendi covers the Spring 2024 issue