Louis Vuitton is cracking open a new chapter in its legacy. The French House has ruled the runway, defined the look of modern travel, and cemented itself as a global symbol of luxury. Now, it’s painting its future in pigment and gloss. Enter La Beauté – Louis Vuitton’s first-ever makeup collection, designed under the uncompromising eye of Dame Pat McGrath who has joined the House as Creative Director of Cosmetics.

Photography by Benjamin Madgwick at Laird and Good Company
Model Adhieu Arok at Select Model London
Hair by Sandra Hahnel at Caren Agency
Make-up by Sophia Sinot using Louis Vuitton
Nails by Jessica Ciesco
Props and Texture Stylist Olivia Clifford
1st Photography Assistant Grace Tasselli
2nd Photography Assistant Aurélie Lagoutte
3rd Photography Assistant Jonathan Leigh
Makeup Assistant Freya Paxton